Many state governments have now allowed home delivery of liquor in response to the COVID-19 pandemic and to compensate for the loss of sales caused by consumers refraining from purchasing liquor. The variety of alcoholic beverages and brands has increased, with the majority of them readily available at government licensed outlets, government shops, private licensed retail chains, restaurants, pubs, and bars. Alcohol acceptance extends to drinking in family settings, at social events, and by females/youngsters. Improving demographics, lower per capita consumption, a shift to premium brands, and favorable changes in liquor policies in some key states provide enormous opportunities for Indian Made Foreign Liquor (IMFL) players to grow rapidly in the coming years.ДЄpart from that, there has been a significant shift in attitudes and lifestyle over the last few years, making alcohol consumption more socially acceptable. India has a massive young population that is migrating towards bigger cities for better jobs and business which will lead to enhanced disposable income, which presents numerous opportunities for industry firms. Consumers have more disposable income, which they can use to have a more enjoyable home experience.ДЄs a result, premium brands are expected to be much more resilient and grow in the near future. Premium brand demand, on the other hand, was relatively unaffected by the industry slowdown. A slowing economy in 2019 followed by a COVID-19 virus outbreak in 2020 impacted IndiaвЂ™s liquor consumption. Since 2001, the Indian spirits industry has grown at a CAGR of more than 12%, making it one of the worldвЂ™s fastest-growing markets. More than 70% of the market is accounted for by the IMFL segment. The industry is dominated by whisky by a wide margin. The Indian spirits industry is divided into two categories: IMFL (Indian Made Foreign Liquor) and IMIL (Indian Made Indian Liquor), as well as wine, beer, and imported alcohol. It has a strong sales and distribution network, with a retail and on-trade presence in over 75,000 retail and 8,000 on-premise outlets across India. It has over 15 brands in its portfolio, including five millionaire brands: 8PM Whisky, Magic Moments Vodka (IndiaвЂ™s largest premium vodka brand with around 60% market share), Contessa Rum, Old Admiral Brandy, and 8PM Premium Black Whisky which is exported to more than 85 countries. The company owns and operates 33 bottling plants in total (5 owned and 28 contract bottling units). Today, the company owns three distilleries in Rampur, Uttar Pradesh, and two that operate as joint ventures (36% equity) in Aurangabad, Maharashtra, with a total capacity of 165 million bulk liters. On August 8, 1998, 8PM whisky, a mass-market brand catering to IndiaвЂ™s largest spirits segment, was introduced. Khaitan decided to launch his own brand.ДЄ hundred new recruits were hired, plans were devised, and the company was renamed Radico Khaitan. Khaitan believed this was because Vijay Mallya, who was the owner of United Spirits, wanted a stake in the company, which they were unwilling to give. So, Lalit was eager to see if United Spirits would be interested, but they were unable to assist them as Mr. The company suffered huge losses and had huge loan repayments to make.Д«esides, the contract with Shaw Wallace had expired, and there was an urgent need for newer collaborations. However, by 1994-1995, the commodity play in the spirits industry had run its course. Lalit Khaitan also started a bottling company and became a leading third-party bottler for top spirit makers like Shaw Wallace at the time. Contessa Rum was the only brand sold to the armed forces. вЂќД«ack then it was a pure commodity business, supplying branded players with extra neutral alcohol-the primary raw material used to make various spirits. He had no idea about the distillery business when he paid вЂ™16 lakh to Sanjay Dalmia, chairman of the Dalmia Group of Companies, in 1973, with the main goal of вЂњgetting out of Calcutta. Radico Khaitan began operations in 1943 and has grown from a distillery player to a leading IMFL company in India with a strong brand portfolio.Д«orn in a traditional Marwari family, Lalit Khaitan was a teetotaler at the time.

Indian 2001 spirit